A Best-in-Class Booking Flow
Before
Most businesses use the standard booking tool from their software provider, the same one every competitor has.
The booking flow is where a visitor either books an appointment or leaves, and with a standard tool you can't change a step of it.
Our client wanted to own the entire booking flow so they could test and improve every step themselves.
What we did
We looked at every step of the old flow, found where visitors were dropping off, and cut everything that slowed them down.
Picking a service is now straightforward, with live time slots that highlight the best open times. Checkout asks only for what's needed to finish the booking.
Right after checkout, the confirmation page offers matching add-ons while the customer still has the appointment in mind.
A custom booking platform with tracking and attribution from the first click to the finished booking.
After
- - The client controls the full booking flow instead of using a software provider's standard tool
- - Time slots update in real time and suggest the best available options
- - Instant confirmations show relevant upsells right after checkout
- - End-to-end tracking measures every conversion point across the booking flow
